Microsoft’s pioneering role in shaping the telecommunications landscape
In the dynamic realm of telecommunications, Microsoft has emerged as a catalyst for change, fostering innovation and collaboration. Our longstanding partnership with the TM Forum and our contributions to the Open Digital Architecture (ODA) are a testament to our unwavering commitment to the industry’s transformation. Reflecting on our previous announcement, we continue to champion a vision for a more interconnected and agile digital future.1
The telecommunications industry stands at a pivotal juncture, where the convergence of technology and communication is accelerating at an unprecedented pace. Microsoft’s role in this transformation is not just as a participant but as a leader, driving the conversation and action towards a more integrated and efficient ecosystem. Our efforts with the TM Forum and ODA over the years have been instrumental in setting new standards and fostering an environment of open collaboration.
TM Forum DTW24-Ignite
This year’s TM Forum DTW24-Ignite event serves as a vibrant showcase of progress, partnership, and potential. Sessions will feature discussions on the latest trends and challenges facing the industry, while the Catalysts provide a hands-on look at the innovative solutions being developed.
Catalyst projects are collaborative initiatives that bring together the collective power of the brightest minds and most influential industry figures to co-create solutions driving industry change through Open APIs, ODA, AI, and automation. Companies collaborate to unlock the possibilities of efficiency for businesses, optimize end-user experiences, and sustainable growth for all. This year Microsoft is thrilled to be actively contributing to two new phase catalysts alongside leaders from Vodafone, AT&T, Bell, Orange, Verizon, STC, Du, BT Group, and more.
- Responsible AI—Improving generative AI’s reliability for adoption at scale: This catalyst aims to address the challenges and risks associated with deploying generative AI models at scale, such as explainability, drift, and bias.
- DarkNOC: Generative AI propels insights driven NetOps—A new AI-driven cloud native stack for network assurance and service management: This catalyst aims to showcase how generative AI can enhance network assurance and service management, using a cloud native stack that aligns with industry-standard architecture, such as TM Forum ODA and Open APIs.
For those seeking a more granular view of the event, my LinkedIn post offers a wealth of information. My detailed account captures the essence of our presence at the event including information on all speaking engagements.
Innovation Hub and ODA Accelerator
Our recent collaboration with the TM Forum Innovation Hub marks a significant milestone in our journey. By contributing to the ODA Accelerator initiative, we are helping to shape a modular, agile, and future-proof digital architecture that will serve as the backbone of the telecommunications industry for years to come.
Microsoft has significantly contributed to the ODA program by signing the ODA Manifesto, joining the Innovation Hub, and supporting its development. We aim to transform the industry from legacy operation support system (OSS) and business support system (BSS) to cloud-native software, using standardized plug-and-play components, data models, and Open APIs. We have also created a cloud-based telecommunications ecosystem using the ODA reference canvas on Microsoft Azure, helping to drive digital transformation in the telecommunications sector.2
Our booth will serve as a hub for engagement, where attendees can experience our technologies and interact with our experts. Our in-booth presence includes stations covering:
Developer velocity
At Microsoft, we believe that empowering developers is key to driving innovation. The ODA canvas and accelerator, along with GitHub Copilot for Open APIs, are revolutionizing the way developers work, enabling them to build more efficiently and effectively. The success stories from Orange and Lumen, as detailed in their respective case studies, are a testament to the transformative impact of these tools.
Our collaborations with TM Forum members Exos Systems and Tata Consultancy Services (TCS) have enriched the developer ecosystem, providing a range of tools and resources that enhance productivity and creativity. Notable projects with Jio, Proximus, Amdocs, Lifecycle Software, and the AT&T SHINE Catalyst further illustrate the breadth and depth of our commitment to developer velocity.
As part of the AI Service Portfolio, TCS has developed their AI First Telco Modernization framework leveraging their rich experience in TM Forum ODA and our strategic partnership with Microsoft.
It combines the power of TM Forum, ODA Framework, and GitHub Copilot for an accelerated modernization of software applications spanning across ideation, development, testing, and deployment. TCS has successfully implemented these generative AI tools for its clients resulting in higher productivity gains and faster innovation. TCS and Microsoft invite you to join our special GitHub Copilot session, featuring experts from Microsoft, TCS, and Proximus.
Jio is at the forefront of technological innovation within the telecommunications sector, consistently pushing the boundaries of what’s possible.
To accelerate the TM Forum ODA Component project, Jio has contributed to the ODA canvas reference implementation. Their journey began with the deployment of the ODA Canvas on Azure, which has evolved to encompass a suite of components, each designed to enhance telecommunications operations:
- Jio Network Performance Management ensures optimal network functionality.
- Jio Integrated Inventory Management streamlines asset tracking and management.
- Jio Floworx revolutionizes product validation and ordering processes.
These innovative components showcase Jio’s commitment to leading the industry’s digital transformation.
Microsoft is excited to collaborate with Jio and TM Forum on this groundbreaking journey. We invite you to experience this innovation firsthand at Jio booth (Jio Platforms Limited—Booth 232) and the Azure ODA Canvas reference implementation at Microsoft booth (Booth—315J), where the future of telecommunications comes to life.
Customer experience
Customer experience is at the forefront of our efforts in the telecommunications industry. Microsoft Dynamics 365 Contact Center is a prime example of our dedication to improving customer engagement. With Microsoft Copilot Studio, we are enabling the rapid development and deployment of intelligent, generative AI-powered automated care bots capable of resolving the vast majority of customer inquiries.
To assist telcos as they move to incorporate AI across their business, Microsoft, Accenture, and Avanade collaborated on a whitepaper titled “Reinventing telecommunications in the era of generative AI.” This paper explores the transformative potential of generative AI in the telecommunications industry and discusses how AI technologies can enhance network efficiency, improve user experiences, and redefine communication.
Vodafone is a great example of the effectiveness of these bots in a real-world scenario, demonstrating how they can significantly improve customer experience while reducing costs, expediting care, and improving net promoter score (NPS).
Charles Lamanna’s keynote at Microsoft Build 2024 provides further insights into these advancements, highlighting how telcos can use Copilot Studio to rapidly create intelligent Copilots of their own. Charles details how telcos can evolve today’s virtual agents into powerful Copilots that don’t just chat, but are capable of running in the background, asynchronously, and executing workflows with true agent capabilities.
To boost productivity and streamline employee experiences, Lumen Technologies has embraced Microsoft 365 Copilot. This generative AI tool integrates seamlessly with Microsoft Teams, providing employees with an intelligent virtual assistant. Finally, the collaboration between Microsoft and ServiceNow is pivotal in this journey. By combining our expertise, we’ve created a smarter way to work, where generative AI assistants coexist and interact. By integrating Now Assist, ServiceNow’s generative AI experience, telco employees receive conversational responses to requests and connects them to AI-powered workflows on the ServiceNow platform.
Network intelligence
The transformation of network operations is a critical component of our vision for the telecommunications industry. Microsoft Fabric Real-Time Analytics is at the heart of this transformation, enabling the collection and analysis of massive quantities of network data from complex, multi-partner environments.
Accenture and Microsoft are demonstrating the powerful capabilities of Microsoft Fabric and Azure Data Explorer, enhanced by Accenture’s crowdsourcing data and exceptional engineering.
This collaboration aims to deliver actionable insights for Network Quality of Experience (QoE) management and planning, transforming the optimization efforts of mobile operators.
Our focus is to visualize performance issues that are:
- Easy to comprehend and analyze.
- Prioritized based on Accenture, umlaut score, and subscriber impact.
- Root cause analytics, such as coverage and interference issues.
- Easily integrate with daily workflows and additional data sources.
We will showcase how Accenture, leveraging Microsoft technology, can deliver an advanced platform built using crowdsourcing data, enriched by our custom analytics, and delivered through a user-friendly web-based front end.
The Accenture integration shows how these capabilities align with the TM Forum Autonomous Networks initiative. Our Azure Programmable Connectivity, detailed in Ricardo’s latest blog, along with the participation of leading carriers, underscores our commitment to adhering to industry standards like the TMF931 Open Gateway Onboarding and Ordering Component Suite.
Tecnotree recently authored an article titled “Delayering in Telcos: A Path to Agility and Efficiency” which discusses the significant transformation in the telecommunications sector, driven by the need for cost optimization and operational efficiency. It highlights the importance of delayering organizational structures and the role of Azure Programmable Connectivity (APC) in enhancing agility and customer experience.
Our partnership with Norwood Systems in voice intelligence is another example of how we are enhancing network operations. CogVoice™, their innovative AI Agent platform, is designed to re-monetize communications service provider (CSP) voice networks by delivering highly personalized and low-cost cognitive AI agent applications with breakthrough dialog performance. Leveraging Microsoft Azure OpenAI Service and Azure AI Speech, CogVoice brings exceptional natural language processing and speech-to-text capabilities to CSP-hosted agentic services.
The new telco data model
We are excited to introduce a new Azure Synapse database template for wireless that promises to redefine how data is managed and utilized within the telecommunications sector. This model is designed to streamline operations, foster innovation, and enable a more seamless integration of services across the industry.
The TM Forum Modern Data Architecture (MDA) is a strategic framework that outlines how data is collected, managed, and utilized—leveraging technologies like cloud computing and big data platforms to support scalable, flexible, and efficient data processing and analysis. We’ve been working with customers and partners to define and implement data platforms that apply this methodology. Most recently, Tech Mahindra launched a unified workbench on Microsoft Fabric, enhancing data workflow efficiency and accelerating digital transformation for enterprises. Similarly, LigaData offers a transformative approach to telecom data management with its Telecom Data Fabric, which leverages Azure to reduce integration time and enhance enterprise data agility and innovation.
Connect with us
Microsoft’s journey with the TM Forum and the ODA is a story of continuous innovation and unwavering support for the telecommunications industry. As we look to the future, our commitment remains strong—to foster an ecosystem where collaboration, technological excellence, and a shared vision drive us toward a more interconnected world. Join us at the event and connect with us online to be part of this exciting journey.
1Microsoft expands commitment to ODA and all other TM Forum highlights from MWC 2023!, TM Forum.
2Microsoft expands its commitment to TM Forum’s Open Digital Architecture, inform.tmforum.org.
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Source: Microsoft Industry Blog