18 Luglio 2023

Microsoft Inspire 2023: Accelerate your growth with Microsoft industry investments

Throughout my time at Microsoft one of the things that has remained constant is the pivotal role our partners play in helping guide and support customers as the technological landscape evolves. This has never felt truer. Our customers are eager to innovate. They’re seeing the promise that industry-specific solutions and cloud platforms offer with regards to evolving their capabilities in areas like AI and accelerating time to value. And, as the demand from customers for industry solutions continues to grow, Microsoft’s growing ecosystem of diverse partners will be critical to meeting their needs. 

We see the impact the pivot to industry is making for our customers—and we’re continuing to bet big on this approach. We’re investing heavily in organizing our engineering, marketing, and sales resources around taking industry-specific solutions to market and helping our partners benefit from the continued industry cloud momentum. As our largest annual partner event, Microsoft Inspire 2023 kicks off, I’m looking forward to hearing how partners have leveraged the Microsoft Cloud to help customers solve dynamic industry challenges over the last year and to discussing how we’ll accelerate this momentum together. 

Our promise to partners 

We have been very purposeful in taking core learnings and best practices from Microsoft Cloud engagements across industries to help our partners use industry as a major growth vector, deliver more value to customers, and realize the benefits of partnering with Microsoft.  

Our goal is to help you:  

  • Quickly scale your go-to-market.  
    By participating in the partner ecosystem, you gain access to a network of resources, including industry-specific knowledge, best practices, and the opportunity for co-innovation. This collaboration accelerates solution development, fosters innovation, and opens doors to new business opportunities. You also get access to Microsoft industry skilling, designation, and marketing programs geared toward helping you learn, develop, and launch your industry solutions quickly. 
  • Win new customers with industry solutions.  
    Microsoft Industry Cloud solutions are built on the Microsoft Cloud, offering partners seamless integration with existing systems and data. This integration empowers you to extend and enhance your customers’ existing technology infrastructure with industry-specific capabilities while helping you meet your customers’ evolving needs and ensure your solutions can grow alongside their businesses. And this year, we are improving our transaction capabilities and merchandising for industry in the Microsoft commercial marketplace, as well as introducing an IP certification process specific to industry. From co-selling alongside Microsoft to listing your solution in marketplace, partnership offers numerous ways to win new customers and grow your business. 

Learn more about industry opportunities at Microsoft Inspire 2023

This year’s Microsoft Inspire 2023 programming will offer insights into how Microsoft is empowering industry cloud partners to reach these goals and bring forward-looking opportunities into sharper focus. We’ll be focused on accelerating AI transformation, driving customer success together, and fueling your business’ growth and profitability.  

The all-virtual event will begin at 8 AM PT, July 18, 2023, and run through Wednesday, July 19, 2023 (July 19 to 20, 2023 APAC and EMEA). Between keynotes, featured sessions, and curated collections of on-demand breakouts, there’s a lot on the agenda. Here’s a preview of what you can expect to hear about:

  • Innovations that will boost your business: Microsoft leadership will be on-hand to discuss industry-relevant technology investments and innovations that enable partner opportunities and show how you can successfully grow your business. You’ll also hear directly from partners throughout our ecosystem about the successes they’ve seen and the learnings they’ve gained over the last year. 
  • Industry opportunity forecasts: Attendees will learn about market-specific priorities and discover ways to meet customer demand. Check out the curated collection of on-demand sessions to hear Microsoft leaders go deeper on the opportunity in each industry. 
  • Data and AI outcome acceleration: We’ll dive deep into the unique data models and services that you can take, configure, and build upon with advanced analytics, AI, and large language models to enable the industry-specific outcomes your customers are looking to achieve. 
  • Microsoft AI Cloud Partner Program and marketplace: You’ll learn about the expansion of benefits for our partner program, including the associated certification opportunities, as well as marketplace and co-sell benefits to which participants will have exclusive access. 

Make the most of this year’s programming 

If you haven’t registered for Microsoft Inspire 2023, it’s not too late. Here are a few tips for making the most of your experience: 

  1. Add the keynote to your schedule: Once you’re registered, review the agenda for day one and attend this year’s keynote where Microsoft leadership including Satya Nadella, Judson Althoff, Nicole Dezen, and Nick Parker will discuss innovations that will help you and your customers’ businesses succeed. 
  1. Sign up for the Winning customers with industry-specific solutions and AI session: Join Julie Sanford, Satish Thomas, and me for this session where we’ll explore Microsoft’s new industry growth strategy and investments for next fiscal year. Participants will learn how to leverage key partner programs and industry-relevant technology, including AI investments to evolve their business in the year ahead. 
  1. Bookmark industry deep-dives: Visit the session catalog and refine the search by selecting “industry” as a topic to round out your schedule with presentations and discussions that matter most to your vertical. Specifically, the on-demand deep-dive sessions will offer more detail on the customer scenarios and business outcomes we’re focused on enabling in the coming year for each industry.  
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Join us at Microsoft Inspire 2023

Elevate your business by joining us for our largest partner event of the year July 18 and 19, 2023.

The post Microsoft Inspire 2023: Accelerate your growth with Microsoft industry investments appeared first on Microsoft Industry Blogs.


Source: Microsoft Industry Blog